New arrivals

Tony the UPS guy dropped a few things off the other day. Of course, he does that every day, but not like this. Below you'll find a pair of 2010 Madone 5.2s. Pictures don't do either of them justice.

This beauty is a size 54 in matte white. It has a full Ultegra 6700 group, which was redesigned to take advantage of the new Dura-Ace technology. It includes Bontrager Race Lite wheels and is listed at $3,699.99.

This one is a 56 and also includes Race Lite wheels. It has an upgraded build kit called Dura-Ace Lite. The crank and derailleurs are Dura-Ace, but the shifters and brakes are Ultegra. Mechanically, the whole system is identical to a full Dura-Ace setup. But by subbing the shifters and brakes, costs are kept down a bit. The tag on this one says $4,299.99.

Keep an eye out for two more 2010 Madones. We have a 52cm WSD model in the works, along with a super pro-looking Madone 6.5.

Come check them out today at the nation's No. 1 Trek Project One dealer!

Help us fight breast cancer

Please join us for the annual Trek Women Breast Cancer Awareness Ride -- October 10 at 10 a.m.

This is the third annual ride aimed at raising awareness for breast cancer prevention, treatment and screening. Last year, the 25,000 riders who participated in Trek WSD rides raised more than $70,000 to benefit the Breast Cancer Research Foundation.

For registration and ride information go here. We're looking forward to seeing you on October 10!

It will get cold eventually

Hey folks -- fall is on its way, sooner or later. The mornings will be cool and the evening chill will be creeping in. Stop in today to check out the new cool-weather clothing options from Bontrager and Pearl Izumi.

We have long-sleeved jerseys, as well as jackets, hats, gloves and more. Come early for the best selection.

The Progressive Sale!

CLICK HERE FOR DETAILS

Last-minute needs?

It's that time of year again, Omaha. The Corporate Cycling Challenge is on Sunday, August 16. Do you have what you need?

We have plenty of tubes, patch kits, tire levers, multi-tools and energy gels. Need a new helmet? Gloves? Socks? We have it all.

With the CCC in mind, we will not be having a Beginners Ride on Saturday. Save your ride mojo for Sunday -- you're going to need it!