So ... what's new?

Hey, it's been a while since we showed off the new stuff. Rest assured, if you haven't been in the store for a while, you're going to like what you see.

This one's for the ladies: Castelli's Prologo sleeveless jersey. Super-soft, super comfy. We have a full size run available.

Also new: Zipp accessories, like wheel bags (right) and a gear bag (left). We also have Zipp's Tangente aero tire in stock as well.

What about off-the-bike wear? We have T-shirts from Casetelli featuring Cervelo branding. Also, if you followed the Cervelo Test Team during the Tour de France, don't miss the white team jersey. Limited sizing is available, so don't wait!

Finally, here's the Cima jersey from Capo. It's lightweight, race-cut and super-soft. The Cima is Capo's top-end jersey. Sure it costs a bit more, but once you try it on, you'll see why.

And there's lots more where this came from! Stop in today to check out the goods. New 2011 stuff is rolling in every day.

Are you for bikes? We are.

We like bikes. We know you do, too. That's why we're proud to support People for Bikes, an initiative of Bikes Belong. The goal is to gather one million signatures to let policymakers, media and the public know that cycling is important and should be promoted.

Click here for more information. Click here to sign the pledge online. Or you can stop in and see us. We have pledge sheets available at each register.

We believe in bikes. Do you?

Just pretend it's cold outside

Think back to the images of cycling's past — the grandest photos all feature stunning backdrops and riders struggling against the challenge of the day. Those cycling ghosts all had something in common: wool.

Wool jerseys, wool shorts. And while wool shorts, thankfully, are long gone, wool jerseys have remained a staple of cool-weather riding. Sure, there are now better materials for the job, but nothing has that same panache.

We're proud to offer a limited run of wool Trek Bicycle Store jerseys, produced by Earth, Wind and Rider. We'll take preorders for the next two weeks, with a scheduled early October delivery. Click here for a description of the jersey being used.

Cost: $119.95. Jerseys are available from sizes S to XXL. Jerseys must be reserved by July 11.

Questions? Call Bryan at 884-1820.

Race Across the Sky

Maybe you saw it on the big screen, or maybe you saw it on DVD at home. Or maybe you were one of the lucky few who were there: Leadville 2009.

Lance against six-time champion Dave Wiens. 100 miles. The race across the sky.

On Thursday night, join Trek Bicycle Stores, THOR (your local trail advocacy organization) and professional racer Travis Brown (pictured above) for an encore screening of Race Across the Sky -- the story of the 2009 Leadville Trail 100.

The show begins at 7 p.m. at Film Streams Theater in downtown Omaha. Click here for more information on the event, including a post-film discussion and morning-after ride with Travis Brown.

And for even more information, click here for a Q and A with Brown about Leadville, his bike setup and his take on this year's race.

User review: Trek 7200+

We hear it all the time: My route to work would be too hilly on a bike. And in Omaha, it's probably true. Nobody likes getting worked over on the way to work -- not even us.

There's an answer here from Trek, though, in the form of pedal-assist bicycles. Click here to head to Trek's website to read more about it.

And then, when you're done, click here to read a hands-on review by Julie Harris of Activate Omaha. She rode the 7200+ pictured above for a few days in May. Pretty cool stuff when you get right down to it.

And the hills? They're still hills, but you won't be cooked at the top.