Wednesday Night Worlds

Heads up: Shim says it's getting too dark to leave at 6 p.m., so for the next three weeks (we'll be done after that) Wednesday Night Worlds will leave at 5:30 p.m. Same route, same Shim in charge — we're just leaving earlier.

Five things: Early September version

There's new stuff again -- and it's even better than the last batch. Read on!

1. The Gary Fisher Collection

First announced earlier in the summer, the Gary Fisher Collection is a new direction for both Fisher bikes and Trek. Not all Trek dealers had Fisher bikes available to them, so by rebranding the Fisher line as a Trek line, every Trek dealer can get on the Fisher bandwagon. It's the same cutting-edge technology as before, but with an even wider range. We currently have the Paragon, Hi-Fi, Cobia and Utopia in stock, with more on the way.

The 2011 Trek Paragon, part of the Gary Fisher Collection.

2. Fall/winter clothing

Yeah, we know it's still September, and there's still plenty of warm weather in store for us. But pretty soon the mornings are going to carry a certain chill. And pretty soon after that it's going to be flat-out cold. So here's the first batch of goods from Pearl Izumi: lightweight gloves, a lightweight long-sleeved jersey and some baggy knickers. Nice. Time for a coffee-shop ride.

3. New Bontrager helmets

The helmets we mentioned last time around are starting to arrive. This is the Solstice Youth (white) and Solstice WSD. They will replace the Vapor in the lineup at the $45 price point. More colors are on the way, as are entries in the rest of the line.

4. Cervelo S2

It's hard to explain sometimes, but some bikes are faster than others. Sure, the rider plays a pretty big role, but climbing aboard the Cervelo S2 pretty much guarantees a pretty good turn of speed. With a full-carbon frame and fork, the S2's aero tubing is designed for flat-out speed. But unlike other aero bikes, it's actually comfortable, too. You don't have to choose between speed and comfort anymore -- you can have both.

5. Zipp and Bontrager tires

Hey, speaking of aero, Zipp and Bontrager each have some pretty cool ideas about going faster. Zipp is known for its dimpled rims -- like on a golf ball -- and passion for aerodynamic supremacy. The dimples have found a home on tires, too. Think about it -- what's the leading edge of your bike? The tires. So why aren't they built for aerodynamics, too? Voila: dimples.

Bontrager, on the other hand, puts an "aero wing" on its R4 Aero tire. Instead of dimples, Bontrager fills that area between the tire and braking surface -- that tiny little valley -- with a straight ring of rubber. Instead of creating turbulence in that valley, the air flows right over the top. Pretty cool, huh?

We have all of his stuff and more in stock right now, and more new stuff arriving almost daily. Come check it out -- and keep an eye on our sale table, too. Right now it's loaded with leftovers from last winter. It needs to go before we show off more new stuff!

Five things we're excited about

Last week, Bryan, the boys from the other stores (Trek O Papillion, KC, St. Louis) and some of the higher-ups went to Wisconsin for the annual Trek World show. It was new stuff, wall to wall. Here are five things we're psyched to show you (and we'll have them all sooner or later):

1. Trek Earl
At $439, the Earl is simplicity at its best. Single-speed, versatile, fun. It has dual top tubes -- spaced a couple of inches apart -- to hold a U-lock. Beauty.

2. Speed Concept

The Speed Concept is pretty much the polar opposite of the Earl. Starting at under $2,000 and heading north of $10,000, the Speed Concept is for going fast. Period. There will be three frames to choose from -- the 9, 7 and 2 Series. According to Trek's white paper study, the 9 is the fastest TT/tri bike on the market. The 7 is the second fastest. Third? Assuming testing goes as planned, that would be the 2.

3. New helmets
Trek has, admittedly, been lagging behind in helmets. Where other brands have it dialed, Trek's had the same stuff for a while. Well, no longer. The company showed off its new entry- and mid-level lids -- the Solstice and Quantum. They'll replace the Vapor and Interval, respectively. And there's more on the way ... .

4. New shoes

Bontrager shoes have been around for a couple of seasons now, but it's time for a revamped lineup. The XXX-Lite road shoe (above) is the biggest splash -- and it's awesome. Super-light and super-stiff, it's a pro-level shoe in every way. Also notable is the Race MTB shoe. For $90, you get a stiff, lightweight shoe that's reworked from the ground up. It's a huge improvement over anything else out there under $100.

5. Madone SSL

You didn't think we'd skip the flagship road bike, did you? No way. The new 6 Series SSL is lighter, stiffer and faster than the previous model. When you mash the pedal, it goes -- plain and simple. The current 6 Series remains for 2011, as does the 4 Series. A reworked 5 Series and a new 3 Series Madone round out the lineup.

There you have it. We'll have 'em all at some point. It's gonna be a fun year!

So ... what's new?

Hey, it's been a while since we showed off the new stuff. Rest assured, if you haven't been in the store for a while, you're going to like what you see.

This one's for the ladies: Castelli's Prologo sleeveless jersey. Super-soft, super comfy. We have a full size run available.

Also new: Zipp accessories, like wheel bags (right) and a gear bag (left). We also have Zipp's Tangente aero tire in stock as well.

What about off-the-bike wear? We have T-shirts from Casetelli featuring Cervelo branding. Also, if you followed the Cervelo Test Team during the Tour de France, don't miss the white team jersey. Limited sizing is available, so don't wait!

Finally, here's the Cima jersey from Capo. It's lightweight, race-cut and super-soft. The Cima is Capo's top-end jersey. Sure it costs a bit more, but once you try it on, you'll see why.

And there's lots more where this came from! Stop in today to check out the goods. New 2011 stuff is rolling in every day.

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