Oakley is here!

You asked for it, we got 'em. Known worldwide for perfect optics and cutting-edge style, Oakley is the choice of cyclists both professional and amateur. We have plenty to pick from - men and women - including special-edition Livestrong and Breast Cancer Awareness models. They all come with cases and most come with extra lenses.

And in slightly less exciting news, we've added a demo bike to the floor. This is a 2010 Madone 6 Series (the same frame Team Radio Shack rode in the Tour), outfitted with SRAM Force, a carbon handlebar and Bontrager Aeolus 5.0 ACC wheels. It's a 58cm frame. The Node 1 computer and DuoTrap integrated speed/cadence sensor are included!

Original retail: $5,950. Yours for $4,000.

Winter is coming (it's true)

Yup, it's going to get cold. It's inescapable. And you're going to have to bundle up, right? You might as well look good doing it.

We have wool jerseys for men and women. Both are 50-50 wool-and-acrylic blends. They're fully washable, soft and comfortable. Oh, and fully awesome, too.


Wool-blend caps, too? Absolutely -- and in three colors, too!

These may seem like unassuming tights and bibshorts, but trust us -- there's way more to it than that. The top piece is a full-length thermal bib tight that includes Castelli's top-end Progretto X2 pad (it's the same one Cervelo Test Team had in its bibshorts). The bottom piece is a thermal bibshort. You know those days where it's too warm for tights but too chilly for standard shorts? Wear these. You'll wonder why you didn't do it sooner.

We're getting a bit ahead of ourselves with the fleece and wool bits, aren't we? You're probably right. Check out the long-sleeved Prologo jersey. It's the same material and cut as the summer version, just with long sleeves. Perfect for those 50-degree mornings.

All of this stuff (and more, like wool socks, gloves, vests and jackets) is in stock right this second. Come check it out before you find yourself shivering through your morning ride.

Wednesday Night Worlds

Heads up: Shim says it's getting too dark to leave at 6 p.m., so for the next three weeks (we'll be done after that) Wednesday Night Worlds will leave at 5:30 p.m. Same route, same Shim in charge — we're just leaving earlier.

Five things: Early September version

There's new stuff again -- and it's even better than the last batch. Read on!

1. The Gary Fisher Collection

First announced earlier in the summer, the Gary Fisher Collection is a new direction for both Fisher bikes and Trek. Not all Trek dealers had Fisher bikes available to them, so by rebranding the Fisher line as a Trek line, every Trek dealer can get on the Fisher bandwagon. It's the same cutting-edge technology as before, but with an even wider range. We currently have the Paragon, Hi-Fi, Cobia and Utopia in stock, with more on the way.

The 2011 Trek Paragon, part of the Gary Fisher Collection.

2. Fall/winter clothing

Yeah, we know it's still September, and there's still plenty of warm weather in store for us. But pretty soon the mornings are going to carry a certain chill. And pretty soon after that it's going to be flat-out cold. So here's the first batch of goods from Pearl Izumi: lightweight gloves, a lightweight long-sleeved jersey and some baggy knickers. Nice. Time for a coffee-shop ride.

3. New Bontrager helmets

The helmets we mentioned last time around are starting to arrive. This is the Solstice Youth (white) and Solstice WSD. They will replace the Vapor in the lineup at the $45 price point. More colors are on the way, as are entries in the rest of the line.

4. Cervelo S2

It's hard to explain sometimes, but some bikes are faster than others. Sure, the rider plays a pretty big role, but climbing aboard the Cervelo S2 pretty much guarantees a pretty good turn of speed. With a full-carbon frame and fork, the S2's aero tubing is designed for flat-out speed. But unlike other aero bikes, it's actually comfortable, too. You don't have to choose between speed and comfort anymore -- you can have both.

5. Zipp and Bontrager tires

Hey, speaking of aero, Zipp and Bontrager each have some pretty cool ideas about going faster. Zipp is known for its dimpled rims -- like on a golf ball -- and passion for aerodynamic supremacy. The dimples have found a home on tires, too. Think about it -- what's the leading edge of your bike? The tires. So why aren't they built for aerodynamics, too? Voila: dimples.

Bontrager, on the other hand, puts an "aero wing" on its R4 Aero tire. Instead of dimples, Bontrager fills that area between the tire and braking surface -- that tiny little valley -- with a straight ring of rubber. Instead of creating turbulence in that valley, the air flows right over the top. Pretty cool, huh?

We have all of his stuff and more in stock right now, and more new stuff arriving almost daily. Come check it out -- and keep an eye on our sale table, too. Right now it's loaded with leftovers from last winter. It needs to go before we show off more new stuff!